Information Processing and College Choice: An Examination of Recruitment Information on Higher Education Web Sites Using the Heuristic-Systematic Model
Recent studies have shown university Web sites are the primary source of information for students when choosing a college to attend. Since Web sites are fast becoming a key tool in the search for a university, then the information being presented on these Web sites should be analyzed as a persuasive...
Other Authors: | Martin, Tait Jeffrey (authoraut) |
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Format: | Others |
Language: | English English |
Published: |
Florida State University
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Subjects: | |
Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-2708 |
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