Determinants of Mass Customization Adoption: Relationship Management in the Apparel Industry

The purpose of this study is to examine the relationship between four proposed characteristics: organizational, individual, technological, and environmental, and retailers' and consumers' willingness to adopt mass customization. The sample of this study consists of 66 managers and 274 cons...

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Bibliographic Details
Other Authors: Kim, Su (authoraut)
Format: Others
Published: Florida State University
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