Determinants of Mass Customization Adoption: Relationship Management in the Apparel Industry
The purpose of this study is to examine the relationship between four proposed characteristics: organizational, individual, technological, and environmental, and retailers' and consumers' willingness to adopt mass customization. The sample of this study consists of 66 managers and 274 cons...
Other Authors: | Kim, Su (authoraut) |
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Format: | Others |
Language: | English English |
Published: |
Florida State University
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Subjects: | |
Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-3049 |
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