Accuracy, Confidence, and Calibration of Consumer Knowledge: Roles of Product Type, Product Involvement, and General Self-Efficacy
This dissertation sought to apply the construct of knowledge calibration to the domain of consumer research. Product involvement, product type, and general self-efficacy were postulated to influence calibration of consumer knowledge. Need for cognition was proposed as a moderator to the relationship...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-4137 |