Sport Brand Community
The importance of sports and brands (e.g., New York Yankees, Harley-Davidson, Apple) in today's society is well-documented. The co-consumption of sports and brands often brings people together (Bale, 2003; Bouet, 1966; Brown, Kozinets, & Sherry, 2003), and consumers of the same sport or bra...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-4905 |