Do People Purchase What They Viewed from Youtube? : the Influence of Attitude and Perceived Credibility of User-Generated Content on Purchase Intention
With the rapid development of social media in the last decade, consumers are able to share their purchase and use experiences online with other users (Henning-Thurau, Gwinner, Walsh, & Gremler, 2004). Research about the significance of user-generated content (UGC) increased; however, analysis ab...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-9483 |