Managing Digital Olympism: The International Olympic Committee's Strategic Management of Olympic Broadcasting Partnerships in the Digital Age
This dissertation examined the strategic management of Olympic broadcasting partnerships. In particular, the analyses were centered on the processes and practices by which the International Olympic Committee (IOC) managed Olympism through Olympic broadcasting partnerships in the digital age. Previou...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-9352 |