The Impact of Psychological State Incongruity on Sport Consumer Memory for Marketing Stimuli
This dissertation provides an exploration into the intricate relationship between the emotional volatility extant during spectator sport consumption and consumer memory for marketing stimuli. Emotional activity is measured across two dimensions (i.e., emotional arousal and valence), and an experimen...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-9097 |