A USES AND GRATIFICATIONS APPROACH TO LISTENERS' PREFERENCES FOR DIFFERENT RADIO FORMAT ELEMENTS
The main purpose of this study was to determine why people listen to one radio format as opposed to another. A secondary purpose was to derive hypotheses from the uses and gratifications theoretic perspective and to test those hypotheses. === Very little research has been conducted concerning format...
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http://purl.flvc.org/fsu/lib/digcoll/etd/3084964 |