Investigating trust and commitment on brand pages in social networking sites: the antecedents and outcomes
As the growing popularity of social networking sites (SNS) in recent years, many companies have recognized the potential of SNS as a competitive tool to connect with their customers and help them to achieve better business performance. The brand page is a popular product of SNS that allows companies...
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| Format: | Others |
| Language: | English |
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HKBU Institutional Repository
2014
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| Online Access: | https://repository.hkbu.edu.hk/etd_oa/21 https://repository.hkbu.edu.hk/cgi/viewcontent.cgi?article=1020&context=etd_oa |