Selling through entertaining : the effect of humor in television advertising in Hong Kong
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| Format: | Others |
| Language: | English |
| Published: |
HKBU Institutional Repository
2005
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| Online Access: | http://repository.hkbu.edu.hk/etd_ra/632 http://repository.hkbu.edu.hk/cgi/viewcontent.cgi?article=1631&context=etd_ra |