Selling through entertaining : the effect of humor in television advertising in Hong Kong

Selling through entertaining : the effect of humor in television advertising in Hong Kong

Bibliographic Details
Main Author:	Chan, Fong Yee
Format:	Others
Language:	English
Published:	HKBU Institutional Repository 2005
Subjects:	Advertising China Hong Kong Psychological aspects Television advertising Wit and humor in advertising
Online Access:	http://repository.hkbu.edu.hk/etd_ra/632 http://repository.hkbu.edu.hk/cgi/viewcontent.cgi?article=1631&context=etd_ra

Similar Items

A study of the discourse of advertisements : the Cantonese advertisements on television in Hong Kong
by: Sum, Kit Ming
Published: (1995)

Direct response television advertising in Hong Kong.
Published: (1993)

The effectiveness of sexual appeal and gender role stereotyping in Hong Kong advertising.
Published: (2003)

The effect of TV commercials on consumption behaviors of children in Hong Kong.
Published: (1997)

The impact of television advertising on form-one students towards cognition, attitude and behaviour in Hong Kong.
Published: (1988)

Legal aspects of advertising in Hong Kong.
Published: (1974)

Corporate advertising in Hong Kong: an information analysis.
Published: (1994)

Proposal for a marketing plan for Hong Kong cable company's new cable television channels.
Published: (1990)

A study of the written discourse of the Chinese advertisements in printed matters in Hong Kong
by: Chan, Shui Ling
Published: (1998)

The discourse of advertisements in Hong Kong magazines
by: Lee, Yik Fung
Published: (1999)

Direct marketing through cable TV network in Hong Kong.
Published: (1990)

Cultural values in Hong Kong newspaper advertisements, 1949-1998
by: Kwok, Wai Yee Susanna
Published: (2001)

A study of media information handling problems and recommended solutions in Hong Kong advertising agencies.
Published: (1989)

The alchemy of advertising: decoding TV ads in shaping postmodern consumers' behaviour.
Published: (2004)

Levels of involvement, consumer information seeking and interest stimulation: an experiment on television advertising.
Published: (1997)

Gender stereotypical portrayal in masculine & feminine product TV commercials: a study of the perception discrepancy between advertising professional & consumers.
Published: (1991)

A linguistic analysis of puns in advertisements in Hong Kong
by: Ng, Wan Yi Daphene
Published: (2005)

Effectiveness of internet advertising.
Published: (2000)

A semiotic approach to the advertising of private English tutoring programmes in Hong Kong
by: Wong, Gee-ching, et al.
Published: (2013)

Content analysis of Hong Kong residential real estate newspaper advertisements, 1953 to 1992
by: Yu, Choy-ying, Maria, et al.
Published: (2014)

A behavioral research design for Hong Kong consumers: improving strategies for cigarette advertising.
Published: (1973)

Attitude of advertising professionals towards the industry.
Published: (1990)

Socio-economic status and the consumption of television entertainment in an education setting of Hong Kong.
Published: (1979)

Advertising standardization: a study in Hong Kong and China.
Published: (1995)

Advertising and promotion programme for the Excelsior Hotel.
Published: (1988)

Television advertising and idealized images of the "good life" among adolescents in rural China
by: Cai, Xiao
Published: (2008)

An analysis of figure improvement advertisements for different target genders on printed matters
by: Tang, Yan Hing Alvin
Published: (2005)

The Influence of Culture on Attitudes Towards Humorous Advertising
by: Yi Wang, et al.
Published: (2019-05-01)

Measuring emotional response to television advertising
by: Punnett, Trent Harold
Published: (2010)

Television advertising and student peer interaction in consumer learning.
Published: (1993)

Exposure to anti-smoking media messages and pro-smoking media messages and its association with intention to smoke among adolescents in Hong Kong
by: Li, Xingcun, et al.
Published: (2014)

Christianity Sells and the Advertiser's Toolbox: The Work of Christian Cultural Markers in Television Advertisements
by: Gould, Melissa
Published: (2017)

A Structural Analysis of Television Advertising
by: Alpin, Suzanne Huston
Published: (1981)

Exploring the art of persuasion :an analysis of the appeal methods used in television advertising for children's food and beverage
by: Ren, Zhi Jie
Published: (2011)

The effectiveness of television as an advertising medium
by: Walsh, Bill
Published: (1950)

The cultural impact of selected television advertisements within an African community
by: Neluvhalani, Kanelani Elsie
Published: (2018)

The structure and pressure tactics of internet charity organizations' advertisements
by: Tsang, Hing Yiu
Published: (2007)

Department store image advertising in Hong Kong : management and customer responses
by: Luk, Siu Lun
Published: (1995)

Product placement in television drama : effects of information overload and character attributes
by: Kong, Sze Kei Fanny
Published: (2011)

認識廣告背後的文化價值觀 : 以內容分析探討中國大陸及香港的護膚/化妝品雜誌廣告中表達的「洋化」價值
by: 蕭韻琪,
Published: (2005)