A self-based perspective for consumer-brand relationship : understanding the role of brand attachment in brand equity creation

A self-based perspective for consumer-brand relationship : understanding the role of brand attachment in brand equity creation

Bibliographic Details
Main Author: Kwan, Man Ching
Format: Others
Language:English
Published: HKBU Institutional Repository 2011
Subjects:
Brand loyalty
Brand name products
Branding (Marketing)
Online Access:http://repository.hkbu.edu.hk/etd_ra/1261
http://repository.hkbu.edu.hk/cgi/viewcontent.cgi?article=2260&context=etd_ra

Internet

http://repository.hkbu.edu.hk/etd_ra/1261
http://repository.hkbu.edu.hk/cgi/viewcontent.cgi?article=2260&context=etd_ra

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