The effect of online consumer reviews on new product sales : a study of amazon.com
In recent years, online word-of-mouth (WOM) communication in the form of online consumer reviews has become a major information source for consumers planning to purchase a new product. With the help of online reviews, consumers can access diverse opinions from others who have bought or used the new...
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| Format: | Others |
| Language: | en |
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Digital Commons @ Lingnan University
2008
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| Online Access: | https://commons.ln.edu.hk/mkt_etd/8 https://commons.ln.edu.hk/cgi/viewcontent.cgi?article=1007&context=mkt_etd |