Customer selection for direct marketing : bi-objective optimization using support vector machine
A major challenge in direct marketing is to build a customer-selection model that can help achieve higher response rate and greater profit at the same time. In this study, I adopt a bi-objective optimization (BOO) approach and propose a two-stage method using support vector machine (SVM) and support...
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Format: | Others |
Language: | en |
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Digital Commons @ Lingnan University
2013
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Online Access: | https://commons.ln.edu.hk/mkt_etd/15 https://commons.ln.edu.hk/cgi/viewcontent.cgi?article=1014&context=mkt_etd |