Customer selection for direct marketing : bi-objective optimization using support vector machine

A major challenge in direct marketing is to build a customer-selection model that can help achieve higher response rate and greater profit at the same time. In this study, I adopt a bi-objective optimization (BOO) approach and propose a two-stage method using support vector machine (SVM) and support...

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Bibliographic Details
Main Author: WANG, Qian
Format: Others
Language:en
Published: Digital Commons @ Lingnan University 2013
Subjects:
Online Access:https://commons.ln.edu.hk/mkt_etd/15
https://commons.ln.edu.hk/cgi/viewcontent.cgi?article=1014&context=mkt_etd