Marketing mix strategy adaptation: a retail organisation's response to the global economic downturn
Dissertation(MTech( Marketing))-- Cape Peninsula University of Technology, 2011 === The global economic downturn of 2008 spread around the world and few business sectors remained unaffected. While organisations in some sectors were forced to close down or lay off employees, organisations in the re...
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| Language: | en |
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Cape Peninsula University of Technology
2012
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| Online Access: | http://hdl.handle.net/20.500.11838/1374 |