Consumer reactions to sport event sponsorship: A case study of the 2006 Cape Argus Pick ‘n Pay Cycle Tour
Thesis submitted in fulfilment of the requirements for the M-Tech: Tourism and Hospitality Management in the Faculty of Business at the Cape Peninsula University of Technology 2007 === Sport event sponsorship has rarely undergone systematic study, and very few empirical studies have looked at the ef...
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| Language: | en |
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Cape Peninsula University of Technology
2014
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| Online Access: | http://hdl.handle.net/20.500.11838/1575 |