Multi-channel retailing as a growth strategy for SMME retail businesses in South Africa
Thesis (MTech (Retail Business Management))--Cape Peninsula University of Technology, 2007 === As the retail industry remains persistently competitive, progressive retailers tend to adopt multi-channel retailing (MGR) to gain competitive advantage and to achieve other potential benefits. Many expe...
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| Language: | en |
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Cape Peninsula University of Technology
2013
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| Online Access: | http://hdl.handle.net/20.500.11838/1630 |