A conceptual framework of marketing Chinese tourist to the Western Cape wine routes
Thesis (MTech (Marketing Management))--Cape Peninsula University of Technology, 2008 === Resident within the context of tourism marketing, this research, following a proposal that marketing the Western Cape Wine Routes, as a destination component, may enrich and strengthen the image and competitio...
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| Language: | en |
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Cape Peninsula University of Technology
2013
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| Online Access: | http://hdl.handle.net/20.500.11838/1713 |