Re-branding Zimbabwe : a transformative and challenging process
Thesis (DTech (Marketing))--Cape Peninsula University of Technology, 2013. === During the past few decades, nation branding has emerged as one of the key strategies for national economic development. Many nations across the world, both developed and developing, have embraced the concept as they co...
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| Language: | en_ZA |
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Cape Peninsula University of Technology
2016
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| Online Access: | http://hdl.handle.net/20.500.11838/2091 |