User-centred design to engender trust in e-commerce

Thesis (MTech (Information Technology))--Cape Peninsula University of Technology, 2016. === Consumer trust is a core element for any e-commerce website. This study aimed to explore attributes of business-to-consumers (B2C) e-commerce websites that can communicate and engender trust from the users’ p...

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Bibliographic Details
Main Author: Obioha, Chinonye Leuna
Other Authors: Barnes, Jay
Language:en
Published: Cape Peninsula University of Technology 2017
Subjects:
Online Access:http://hdl.handle.net/20.500.11838/2414