Brand identity of a selected South African bank
Thesis (MTech (Marketing))--Cape Peninsula University of Technology, 2016. === By virtue of existence, a brand has a history, and probably an envisaged future. Collectively these variables are understood to be central to a brand’s identity formulation. However, there are various other elements tha...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | en |
| Published: |
Cape Peninsula University of Technology
2017
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11838/2435 |