The effectiveness of social media in the marketing of a selected commercial bank in the Western Cape, South Africa
Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2018. === The key objective of this study is to determine the effectiveness of social media as a banking communication tool for a selected commercial bank in the Western Cape, South Africa. A secondary objective is to...
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| Language: | en |
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Cape Peninsula University of Technology
2019
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| Online Access: | http://hdl.handle.net/20.500.11838/2803 |