The effectiveness of social media marketing strategies among microbreweries: a perceptual analysis
Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2019 === Craft beer has taken a large interest within the liquor market in South Africa, hence there are microbreweries targeting this niche market and the competition is on the rise. The craft beer market is unique a...
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| Language: | en |
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Cape Peninsula University of Technology
2020
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| Online Access: | http://hdl.handle.net/20.500.11838/3030 |