The effectiveness of social media marketing communication for institutions of higher education
Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2019 === Several studies have been done showing that universities across the world are using social media platforms, to a lesser or greater degree, in their marketing communication strategies; however, the success...
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| Language: | en |
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Cape Peninsula University of Technology
2020
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| Online Access: | http://hdl.handle.net/20.500.11838/3088 |