Graphology in print advertising : iconic functions
Published Article === Typography and layout are two powerful graphic tools in print advertising. They are used to arrest the attention of the target market by creating a positive association, a controversy or stimulate some kind of intellectual game. This means that much of the message has already b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
Journal for New Generation Sciences, Vol 9, Issue 2: Central University of Technology, Free State, Bloemfontein
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11462/593 |