Graphology in print advertising : iconic functions
Published Article === Typography and layout are two powerful graphic tools in print advertising. They are used to arrest the attention of the target market by creating a positive association, a controversy or stimulate some kind of intellectual game. This means that much of the message has already b...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
Journal for New Generation Sciences, Vol 9, Issue 2: Central University of Technology, Free State, Bloemfontein
2015
|
Subjects: | |
Online Access: | http://hdl.handle.net/11462/593 |
id |
ndltd-netd.ac.za-oai-union.ndltd.org-cut-oai-ir.cut.ac.za-11462-593 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-netd.ac.za-oai-union.ndltd.org-cut-oai-ir.cut.ac.za-11462-5932016-03-16T03:59:04Z Graphology in print advertising : iconic functions Van Niekerk, A. Jenkinson, A. Central University of Technology, Free State, Bloemfontein Layout Font Graphology Print advertising Icons Published Article Typography and layout are two powerful graphic tools in print advertising. They are used to arrest the attention of the target market by creating a positive association, a controversy or stimulate some kind of intellectual game. This means that much of the message has already been conveyed by creatively expanding and diversifying the conventional values embedded in certain graphic means and basing the advertisements on prevailing textual norms and our past experiences before the message itself has even been read, by just focusing on the typography used (e.g. compare the text layout and typography of a newspaper or a cell phone SMS). Based on a randomly selected South African dataset, aspects of the graphological options with their functional values will be described. 2015-10-01T09:47:12Z 2015-10-01T09:47:12Z 2011 2011 Article 16844998 http://hdl.handle.net/11462/593 en_US Journal for New Generation Sciences;Vol 9, Issue 2 Central University of Technology, Free State, Bloemfontein 592 699 bytes, 1 file Application/PDF Journal for New Generation Sciences, Vol 9, Issue 2: Central University of Technology, Free State, Bloemfontein |
collection |
NDLTD |
language |
en_US |
format |
Others
|
sources |
NDLTD |
topic |
Layout Font Graphology Print advertising Icons |
spellingShingle |
Layout Font Graphology Print advertising Icons Van Niekerk, A. Jenkinson, A. Graphology in print advertising : iconic functions |
description |
Published Article === Typography and layout are two powerful graphic tools in print advertising. They are used to arrest the attention of the target market by creating a positive association, a controversy or stimulate some kind of intellectual game. This means that much of the message has already been conveyed by creatively expanding and diversifying the conventional values embedded in certain graphic means and basing the advertisements on prevailing textual norms and our past experiences before the message itself has even been read, by just focusing on the typography used (e.g. compare the text layout and typography of a newspaper or a cell phone SMS). Based on a randomly selected South African dataset, aspects of the graphological options with their functional values will be described. |
author2 |
Central University of Technology, Free State, Bloemfontein |
author_facet |
Central University of Technology, Free State, Bloemfontein Van Niekerk, A. Jenkinson, A. |
author |
Van Niekerk, A. Jenkinson, A. |
author_sort |
Van Niekerk, A. |
title |
Graphology in print advertising : iconic functions |
title_short |
Graphology in print advertising : iconic functions |
title_full |
Graphology in print advertising : iconic functions |
title_fullStr |
Graphology in print advertising : iconic functions |
title_full_unstemmed |
Graphology in print advertising : iconic functions |
title_sort |
graphology in print advertising : iconic functions |
publisher |
Journal for New Generation Sciences, Vol 9, Issue 2: Central University of Technology, Free State, Bloemfontein |
publishDate |
2015 |
url |
http://hdl.handle.net/11462/593 |
work_keys_str_mv |
AT vanniekerka graphologyinprintadvertisingiconicfunctions AT jenkinsona graphologyinprintadvertisingiconicfunctions |
_version_ |
1718204701659365376 |