Selecting a pricing strategy : a statistical approach
Published Article === Pricing management, as part of the marketing strategy of an organisation, is a difficult and highly complex - but also critically important - management activity, as it affects the revenue and therefore the profits of an organisation. However, scholars such as Bruck (2010), Cra...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
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Journal for New Generation Sciences, Vol 12, Issue 1: Central University of Technology, Free State, Bloemfontein
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11462/656 |