Retail loyalty programmes : relationship quality and customer loyalty between the card-holder and the retailer in South Africa
Submitted in compliance with the requirements for the Doctorate in Philosophy: Management Science (Marketing), Durban University of Technology, Durban. South Africa, 2017. === Loyalty programmes have become a popular marketing tool in marketplaces that are highly competitive and where differentiatio...
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| Format: | Others |
| Language: | en |
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2017
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| Online Access: | http://hdl.handle.net/10321/2550 |