Brand preference for mobile phones among students at a selected higher education institution

Brand preference for mobile phones among students at a selected higher education institution

Submitted in fulfillment of the requirements for the Degree of Master of Management Sciences: Marketing, Durban University of Technology, Durban, South Africa, 2017. === It is widely evident that the mobile phone industry is facing rapid growth, with the increased introduction of cheaper mobile pho...

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Bibliographic Details
Main Author: Ndadziyira, Tafadzwa
Other Authors: Govender, Jeevarathnam Parthasarathy
Format: Others
Language:en
Published: 2017
Subjects:
Cell phones > South Africa
Consumers' preferences > South Africa
Cell phones > Purchasing > South Africa
Cell phone advertising > South Africa
College students > South Africa
College students > South Africa > Attitudes
Online Access:http://hdl.handle.net/10321/2562

Internet

http://hdl.handle.net/10321/2562

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