Brand preference for mobile phones among students at a selected higher education institution
Submitted in fulfillment of the requirements for the Degree of Master of Management Sciences: Marketing, Durban University of Technology, Durban, South Africa, 2017. === It is widely evident that the mobile phone industry is facing rapid growth, with the increased introduction of cheaper mobile pho...
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| Format: | Others |
| Language: | en |
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2017
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| Online Access: | http://hdl.handle.net/10321/2562 |