Sardine run : analysis of socio-economic impact and marketing strategy in the South Coast Region of KwaZulu-Natal

Dissertation submitted in compliance with the requirements for the Masters Degree in Technology in the Department of Marketing, Durban University of Technology, 2009. === The dissertation presents an overview on market segmentation established on the basis of collection of information. The study ill...

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Bibliographic Details
Main Author: Manana, Themba
Other Authors: Garbharran, Hari Lall
Language:en
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10321/449