Consumer behaviour in the football boot industry
Submitted in fulfillment of the requirements of the Degree of Master of Technology: Quality, Durban University of Technology, 2011. === Football boot manufacturers can have an advantage over their competitors if they gain knowledge about the purchase decision-making process of their consumers. It...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10321/615 |