Political super branding through the use of social media technology : the Barack Obama presidential campaign in 2008
A dissertation submitted in fulfilment of the requirements for the Degree of Master’s of Technology: Fine Arts, Durban University of Technology, 2013. === This study seeks to examine the exponential growth of social media technology as a key component in recent American political campaigning, as w...
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| Language: | en |
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2013
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| Online Access: | http://hdl.handle.net/10321/946 |