Customer perceptions of service quality at a Durban based spirit merchant

Customer perceptions of service quality at a Durban based spirit merchant

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Submitted in fulfillment of the requirements for the Masters in Business Administration--Durban University of Technology, 2009. === The South Africa alcohol industry is one of the most challenging and competitive sectors of the FMCG. With the strong presence of international brands, the local spir...

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Bibliographic Details
Main Author: Moodley, Logidesan
Other Authors: Garbharran, Hari Lall
Format: Others
Language:en
Published: 2010
Subjects:
Liquor industry > South Africa > Durban
Customer services > South Africa > Durban
Consumer satisfaction > South Africa > Durban
Online Access:http://hdl.handle.net/10321/541

Internet

http://hdl.handle.net/10321/541

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