The use of marketing strategies by small, medium and micro enterprises in rural KwaZulu-Natal

Submitted in fulfilment of the requirements of the Degree of Doctor of Technology: Marketing, Durban University of Technology, 2010. === Many researchers undertook research about small, medium and micro enterprise in South Africa. Although there are numerous articles and a lot of previous research s...

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Bibliographic Details
Main Author: Lekhanya, Lawrence Mpele
Other Authors: Mason, Roger Bruce
Format: Others
Language:en
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10321/570