Marketing implications of hip-hop culture in the greater Durban area

Marketing implications of hip-hop culture in the greater Durban area

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Dissertation submitted in compliance with requirements for the Master Degree in Technology: Marketing, Durban University of Technology, 2010. === Hip-Hop culture has created a lot of interest and controversy around the world. Most people have used and engaged in debates without having a clear unders...

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Bibliographic Details
Main Author: Hawkins, Raymond Hilary
Other Authors: Garbharran, Hari Lall
Format: Others
Language:en
Published: 2011
Subjects:
Rap (Music) > South Africa > Durban
Hip-hop > South Africa > Durban
Target marketing > South Africa > Durban
Marketing > Social aspects > South Africa > Durban
Consumer behavior > South Africa > Durban
Marketing research > South Africa > Durban
Online Access:http://hdl.handle.net/10321/572

Internet

http://hdl.handle.net/10321/572

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