The influence of marketing communication on students' decisions to enrol at Durban University of Technology
Dissertation submitted in full compliance with the requirements for the Master's Degree of Technology: Marketing, Durban University of Technology, 2010. === Marketing communication strategies are now imperative in the Higher Education arena. Understanding the prospective students’ choice and d...
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| Format: | Others |
| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10321/617 |