Marketing fresh venison in the Eastern Cape Province using a niche marketing strategy
There is a need in the Eastern Cape Province to expand the market for fresh venison. This need is due in part to fluctuations in the export market and fragmentation of consumption in the food industry, which has led to an increased demand for specialised and customised products. A suitable method fo...
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| Format: | Others |
| Language: | English |
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Port Elizabeth Technikon
2003
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| Online Access: | http://hdl.handle.net/10948/136 |