Consumer decision making styles: a comparative study among Motswana, Chinese and South African students
As the global marketplace becomes more integrated and consumer specialists develop an international focus, developing useful scales to profile consumer decision-making styles in other cultures becomes important. Comparing the decision-making styles of consumers from different countries would thus co...
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| Format: | Others |
| Language: | English |
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Port Elizabeth Technikon
2004
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| Online Access: | http://hdl.handle.net/10948/154 |