The development of a model on which to base franchise relationships

This paper aims at developing a model on which to base good quality franchise relationships. The franchise sector has the potential to generate wealth for the franchisee and the franchisor, create employment and be a tool of empowerment. It is also associated with relatively less risk than other for...

Full description

Bibliographic Details
Main Author: Kirabira, Godfrey
Format: Others
Language:English
Published: Port Elizabeth Technikon 2002
Subjects:
Online Access:http://hdl.handle.net/10948/85