An international marketing framework for Ford South Africa in Nigeria
Africa is seen as the last investment frontier and according to literature will have a GDP of $1.5 trillion by the year 2016 and a population that is double the size of Europe. The rapid expansion of infrastructure and construction in African countries, such as Mozambique and Zambia has increased th...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2016
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| Online Access: | http://hdl.handle.net/10948/3869 |