The impact of the tasting room experience at the Nederburg wine estate on repurchase intentions
There are thousands of different wine brands available and wineries have to build a relationship with their customers, a relationship that will create a long-lasting experience. The relationship starts with the first interaction they have with the winery (Alonso et al 2008:978). Visitors to the tast...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2015
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| Online Access: | http://hdl.handle.net/10948/3968 |