Perceptions on the use of social media in the banking industry
As banks operate in a competitive environment, it is important for managers and marketers to identify how customer satisfaction and customer retention levels can be can be improved through social media aspects. Although models of customer satisfaction and customer retention have been well researched...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2015
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| Online Access: | http://hdl.handle.net/10948/5489 |