Selected marketing communication methods influencing young adults' perceptions and buying intentions of healthy foods in South Africa
For more than a decade (2001 – 2012) there has been extensive research conducted on the impact of marketing on food consumption, the promotion of healthy lifestyles and the use of media communication channels in the restaurant industry. However, no known research has focused specifically on the heal...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2013
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| Online Access: | http://hdl.handle.net/10948/6312 |