An integrated marketing communication framework for communicating city events in Nelson Mandela Bay
In the recent past, cities all over the world have made attempts to brand themselves differently from their counterparts. These efforts have been made with the aim of improving the economic locus of the city in question and to some extent the welfare of its inhabitants. With this regard, various act...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2016
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| Online Access: | http://hdl.handle.net/10948/8477 |