An investigation of the use of social media news releases to create dialogue around brands
This study aimed to provide South African public relations professionals with insights into the use of the Social Media News Release (SMNR) as a PR 2.0 tool that has the potential to elicit consumer-driven dialogue in social media channels about information, a brand, product or service advocated by...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2010
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| Online Access: | http://hdl.handle.net/10948/1264 |