The impact of social media marketing on purchase decisions in the tyre industry

The impact of social media marketing on purchase decisions in the tyre industry

Technology and the boom of the internet have encouraged people to connect with each other, share information and build relationships (Stelzner, 2009; 2010) and the social web has presented a new form of communication through social media which allow people to interact and converse with each other (E...

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Bibliographic Details
Main Author: Ramsunder, Monica
Format: Others
Language:English
Published: Nelson Mandela Metropolitan University 2011
Subjects:
Social media > Marketing
Social marketing
Consumer behavior > South Africa
Consumers > Research > South Africa
Internet marketing > South Africa
Social networks > Computer network resources
Online Access:http://hdl.handle.net/10948/1637

Internet

http://hdl.handle.net/10948/1637

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