E-commerce as an alternative marketing channel

Information technology (IT) has become an integral part of the success and globalisation of business over the last two decades. It is hard to imagine how the efficiencies expected in today’s fast paced business world could possibly be achieved without the advancements in IT. The most significant of...

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Bibliographic Details
Main Author: Mounsear-Wilson, Clifford
Format: Others
Language:English
Published: Nelson Mandela Metropolitan University 2011
Subjects:
Online Access:http://hdl.handle.net/10948/1615