Improving customer service through effective supply chain management in a pharmaceutical company
All organisations compete on the basis of service. In today‘s highly competitive world, organisations need to compete to retain their customers and to offer good customer service that will give them a competitive advantage. In the South African pharmaceutical market, the introduction of the Single E...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2010
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| Online Access: | http://hdl.handle.net/10948/1490 |